Always great to receive a brief with the request for "an instruction manual-like, tongue-in-cheek” illustration. The Sunscreen Applier is one of two concepts from JWT Melbourne that I illustrated as part of their social media campaign for the Australian wine maker Lindeman’s.
After receiving the client scamp I added a few extra details (expanded character details, telescopic rods). The sketch was approved with a few minor tweaks ("Can we give her a bit more of a bum?") and then I completed the final art. For the purpose of displaying in my folio I've tweaked the concept to make it a 'Covid-safe' Sunscreen Applier. I've also updated the colours, text and design.
The original illustration appeared across Lindeman’s social media accounts. Here's my (slightly revised) caption: Reduce her risk of getting skin cancer whilst reducing your risk of spreading Covid-19. Now you can dispense and apply sunscreen to another’s body while maintaining social distance.
Client: JWT (Melbourne)
Date: January, 2018